Skip to lesson
  1. Learn
  2. See
  3. Try
  4. Make

Adapt a scoring guide to your trade

What this lesson is about

Take a general rubric — the scoring guide a client hands you — and rewrite it until it settles your trade's cases.

Your client's guide says a reply must be professional. You are marking eight leasing replies today. What do you write down first?

Why this matters

Clients hand out one rubric — a scoring guide written for every trade at once. Then they ask a subject expert to make it fit. Words like accurate and professional are agreed by everyone and settle nothing. The published rater guidelines that big projects run on are pages of worked levels, not three adjectives.

Lesson 2 of 6 on Your own trade, as AI worknextWrite the answer, then mark three triesPart 1 ends in a work sample you can send

Read the primary or official source: Google Search Central · Search Quality Rater Guidelines update